- You were born in Delta, Nigeria, and now reside in Maryland, USA…
Growing up with both Urhobo and Yoruba roots gave me a deep cultural foundation — the rhythm, language, and storytelling are in my blood. Moving to America opened my ears to new sounds and global energy. So my music became a bridge between both worlds: the spirituality and groove of African roots mixed with the polish and boldness of Western production. That’s what makes my Afrobeat and Afropop sound unique — it carries home in the drums and global ambition in the melody.
- Your musical journey began in 2010 with church music…
I started with the conga and drums in church, and that rhythm became my heartbeat. Transitioning to singing and songwriting was a spiritual push — I wanted to express my own stories, not just back up someone else’s. The most challenging part was finding my voice — literally and creatively. I had to train my vocals, learn songwriting structure, and grow the confidence to step forward from behind the drums. But that journey gave me rhythm in my soul and purpose in my voice.
- You cite King Sunny Ade as a key influence…
King Sunny Ade is a legend — not just for his sound, but for how he carried his culture with pride while staying global. His use of live instruments, call-and-response vocals, and positive storytelling shaped how I approach my music. From him, I learned that Afrobeat isn’t just sound — it’s spirit, joy, and message. I channel that same energy in my songs, blending tradition with innovation.
- You are described as largely self-taught…
Yeah, I didn’t go through formal music school. I learned by doing — watching, listening, and experimenting. My process has always been about discipline, late nights, and consistency. I’d record, delete, start again — just chasing growth. Along the way, I met a few mentors and producers who guided me, but the real teacher was experience. Every failure became a lesson that refined my craft.
- Your mission is to create “timeless sounds that connect cultures…”
To me, “timeless” means music that never expires — songs you can play ten years from now and still feel something real. I build that into my music through authentic emotions, meaningful lyrics, and organic instruments. Trends fade, but truth lasts. My goal is to make every song feel alive, spiritual, and relatable to any listener, anywhere.
I. Creative Process and Philosophy
- Your creative process begins with listening to a beat…
When a beat hits, I feel it in my chest first. If it moves my spirit before I even think of lyrics, I know it’s “the one.” I freestyle melodies to find the soul of the rhythm — once that energy connects, the lyrics start flowing naturally. It’s a spiritual process — like the music chooses me.
- Your music carries messages of joy, ambition, love, and resilience…
Right now, joy and resilience speak the loudest to me. The world is heavy, and people need music that lifts them. I’ve been through tough seasons, and music became my healing. So, I want my sound to carry hope — to remind people that no matter the struggle, God still dey run am.
- You channel life experiences into your writing…
One song that came straight from experience is “Bless My Hustle” (not yet released). I wrote it during a time when I almost gave up — the doors weren’t opening, and I was questioning my purpose. But one night, I just prayed and started singing. That moment reminded me why I started, and the song became my personal anthem of faith and perseverance.
- You produce much of your own work but also collaborate…
When I collaborate, I look for chemistry and spirit — not just technical skill. I want producers who understand my sound and energy. Collaboration brings new perspectives; it helps me explore fresh melodies and textures. It’s never about ego, it’s about synergy — creating something bigger than one person.
- Your message to fans: “Dreams don’t die…”
That message came from experience. There was a time I paused music for personal reasons, and I felt my dreams slipping away. But deep down, I realized dreams don’t die — they just wait for your courage to return. When I came back to music stronger, I understood that discipline and faith bring dreams to life.
II. Focus on the Single: “Faaji Daddy”
- For those unfamiliar, what does “Faaji” mean…
“Faaji” in Yoruba means enjoyment, vibe, celebration — living life with gratitude and good energy. I chose it as the central theme because joy is powerful. “Faaji Daddy” is about embracing that lifestyle — dancing through life, staying confident, and enjoying the blessings God gives you.
- The press release mentions the energy in the Maryland studio session…
That moment was pure magic. The engineer played the beat, and before I could even think, he started dancing. I caught that energy instantly and just chanted, “Faaji Daddy!” Everyone in the studio started vibing, laughing, recording — it was a moment of raw joy. No script, no pressure — just spirit and rhythm taking over.
- The single marks an evolution for you…
Yes, “Faaji Daddy” represents me stepping into my brand identity — not just as a musician but as a lifestyle icon. I want people to feel confidence, freedom, and culture through my music and visuals. The fashion, the energy, the message — it’s all part of who Brite Benson is becoming: a global Afrobeat voice with authentic roots.
- The rollout includes a cinematic video and challenge…
The video, directed by AdamsGud, is all about luxury meets culture — showing joy, beauty, and style from an African lens. For the #FaajiDaddyChallenge, I want fans to express their vibe — dance, style, or creativity — anything that shows what “faaji” means to them personally.
- The song was released under Laalow Entertainment LLC…
Laalow Entertainment has been a huge part of my growth. They believe in my vision — not just as an artist but as a brand and storyteller. Their support has helped me build structure, quality production, and reach a wider audience. It’s a true partnership built on trust and shared purpose.
III. Career and Future Plans
- You have performed on major stages like Afro Classic and AfroNation…
The most unforgettable moment was watching the crowd sing my lyrics back to me. That connection — the shared energy — is priceless. When I perform, I want people to feel joy, hope, and pride in African sound. Every stage is a testimony of where faith and hard work can take you.
- You’re developing an EP and working with Kholi Kabelo…
The upcoming EP is called “Rhythms of Grace” — a mix of Afrobeat, Amapiano, and Highlife with deep lyrical messages. Working with Kholi Kabelo has been inspiring; he brings a fresh perspective and soulful energy. The project explores love, faith, and hustle — the real African story in melody form.
- You plan to release two albums next year…
Yes — it’s bold, but I’m ready. What drives me is purpose and gratitude. I’ve waited years for this moment, and now the music is flowing. To maintain quality, I focus on authentic storytelling — no rush, just excellence. Every song has to say something real.
- Outside of music, you enjoy basketball and table tennis…
Absolutely (laughs). I love competition — it sharpens my mind. Playing sports helps me relax, clear my head, and reconnect with joy. That balance keeps my creativity alive. When I play, I get new melodies or rhythm ideas — it’s all energy.
- Looking five years down the line…
Five years from now, I see Brite Benson as a global name representing African excellence — touring worldwide, collaborating across genres, and mentoring young talents. I want my legacy to be about music with meaning — sound that uplifts, connects, and lives forever.
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